AR Video Overlays: the complete guide for brand and content teams
AR video overlays play a screen-aligned video that scales with a scanned marker — perfect for bringing a poster, pack, or page to life on scan.
What is AR video overlays?
Most brands already own video; AR gives it a new, scannable home on physical media.
Why it matters for brand and content teams
For brand and content teams, the appeal is concrete. Video that locks to the printed marker. Reuse existing brand video assets.
- Video that locks to the printed marker
- No tilt or jitter — screen-aligned playback
- Reuse existing brand video assets
- Measured plays and completion
How it works
15–30 seconds performs best — long enough to land the message, short enough to finish.
Getting started
- Pick a short, vertical-friendly video
- Train the marker artwork
- Attach the video overlay
- Print with a clear scan prompt
Ship AR video overlays under your own brand
AR Studio is the technology partner for brand and content teams who want to launch AR video overlays without building the platform. We provide the infrastructure, the scanner, and the operator dashboard — you keep the brand, the audience, and the data. Most pilots go live in about four weeks. Book a partnership call and we'll map a launch to your timeline.
Frequently asked questions
How do AR video overlays work?+
A scanned marker triggers a screen-aligned video that scales with the artwork and plays in the browser.
What length should an AR video be?+
15–30 seconds tends to perform best for completion.
Can I reuse existing brand videos?+
Yes, existing assets can be attached as overlays.
Ready to ship AR under your brand?
We provide the infrastructure, scanner, and dashboard. You keep the brand, the audience, and the data. Most pilots launch in about four weeks.